Retail Media Consultancy
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In a competitive, results-driven retail landscape, leveraging retail media is no longer a consideration. It is a must.
Not only can it open up monetization programs for retailers and marketplaces, it also unlocks opportunities for brands to secure premium position and drive measurable growth in-store, onsite and offsite across the broader media landscape.
However, success isn’t guaranteed. A reported 70% of digital initiatives fail to meet their objectives. Reasons include conflicting priorities, failure to scale, misaligned technology decisions or KPIs, and more. Retail media has many thought leaders, but as a relatively new space, not many have genuinely worked across both demand & supply sides of the business, or have a genuine understanding and experience of the leading technology solutions. The Retail Media Consultancy will work closely with you to avoid the pitfalls, mitigate business risk, make the right decisions from the start, and build a roadmap to success.
We have a strong understanding of the technology, data and dynamics of the retail media marketplace. Combined with our practical sector knowledge, we will work with you to explore, design and help execute a retail media program that fits your business. Creating a new source of growth that will differentiate your business, from your competitors.
Roger Dunn
Roger Dunn
Principal Consultant
Connect with Roger
Roger is a seasoned executive with extensive retail media experience, having worked on both the demand and supply sides of the industry.
An experienced agency leader and founder of GroupM Commerce in Australia, where he created a hub of specialist services including commerce strategy, retail media activation, and a range of consultancy services at the intersection of media & commerce.
Roger led the practice that created SPARC, a digital shelf analytics SaaS solution, deployed alongside e-commerce strategies to drive online growth for clients such as P&G, Mars, Fonterra & Revlon.
The first person in Australia to be Amazon Advertising certified, Roger established the Criteo retail media business in ANZ and recently developed the CitrusAd go-to-market across Asia Pacific and Japan. He was also engaged by Ebiquity to lead the design & development of their global retail media solution.
Roger was also selected as a 'Top Retail Expert 2024' in the technologists section by RETHINK Retail, which annually selects leaders across several categories: Academia, Analysts, Associations, Consultants, Finance, Media, Real Estate, Specialists, and Technologists.
As a member of the MFA Interactive Board Roger helped create the MFA Foundation Certificates I&II. He was honoured to be a juror for the 'Creative eCommerce' category at the Cannes Lions in 2020 & 2021, and was a founding member of the IAB Retail Media Committee, helping to create the recently released Foundations of Retail Media training.
Advertiser Experience
eCommerce Strategy & Digital Shelf Optimisation
Digital Shelf Analytics & Optimisation
Amazon Unboxed Workshop with the Marketing Team
Digital Shelf Insights & Amazon Training / Strategy
Retailer Experience
Agency Business Lead
Omni-Channel Direct Response
Cartology SLT Workshop
Citrus powered Sponsored Products
Launched Criteo powered
Retail Media Program
Established GroupM-Amazon JBP
Developed 'Amazon Unboxed' Program
Technology Experience
Head of Retail Media & Launched the ANZ Business
SVP & Developed Asia-Pacific Go-to-Market
Designed & Developed Global Retail Media Solution
Launched GroupM Commerce Australia
Industry Leadership
RETHINK Retail
Top Retail Expert 2024
Retail Media Committee
Created Foundations of Retail Media Training
Interactive Board Member
Created MFA Digital Foundations I&II Training
Juror 2020 & 2021
Creative Commerce Category
How we can help
For Retailers
For Retailers
Monetization Business Case Development
Retail Media Opportunity Valuation
Design & Deploy Retail Media Technology
Define Monetization Roadmap
Retail Media Technology RFP Management
For Advertisers
For Advertisers
eCommerce & Marketplace Strategy
Retail Media Technology Advice
Retail Media Landscape Review
Retail Media Training & Upskilling
Identify Onsite & Offsite Opportunities
Retailer Relationships & JBP Development
For Tech Companies
For Tech Companies
Go-to-Market Strategy & Representation
Retailer Insights & Relationships
Advertiser & Agency Relationships
Local Market Knowledge & Connections Across APAC: Australia, New Zealand, India, Korea, Japan & SEA
No matter where your organization is on its retail media journey, we can help from origination through to implementation
We'd love to hear from you
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